The best beauty innovations of 2010 are easy and fun and let your brand of pretty shine through. Find your faves, turn to page 70 for a shopping guide, then use the tool at self.com/beauty to see how your picks look on you instantly! How cool is that?

Textured versions of nail lacquer transform a mundane mani into a major style statement. For a look that works as well in the office as out on the town, apply to short, square nails with round edges. 

Feeling Luxe? Stroke on suede. the matte finish, inspired by the sumptuous fabric, lends a richness to polish when it dries.

Feeling Playful? A coat of "vinyl" polish, evoking a pair of rubber wellies, adds an unexpected pop of color. Gloomy fall mornings? Gone!

Feeling Festive? Gild yourself with precious metal. A layer of metallic polish ( shown here: CND Colour in gold Chrome) is glam without bing garish. Pair with a high-shine top coat to keep the color glossy longer.

Feeling Fierce? Forge ahead with foils. Similar in appearance to fishnet stockings, this new breed of nail decal makes fingers, sexy, while covering nicks and ridges. They last for only a few days, so save them for a speical occasion. 

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